| 000 | 01045cam3a220031300 4500 | ||
|---|---|---|---|
| 999 |
_c6977 _d6977 |
||
| 001 | mtr01896658 | ||
| 003 | OSt | ||
| 005 | 20220617163855.0 | ||
| 008 | 850426s1986 ilua b 001 0 eng | ||
| 010 | _a8580275 | ||
| 020 | _a0256033021 | ||
| 035 | _a(Sirsi) r42952 | ||
| 035 | _a(UPRA)mtr01896658 | ||
| 040 |
_dUPRA _aLC _cUNZA _eRDA |
||
| 050 | 0 |
_aHF5804 _bBov 1986 |
|
| 100 | 1 |
_aBovee, Courtland L. _6A757.1 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovee and William F. Arens. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1986. |
||
| 350 | _a25 | ||
| 440 | 0 |
_aIrwin series in marketing _6S992.1 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising -- Handbooks, manuals, etc. _xAdvertising -- Handbooks, manuals, etc. _6S74917.1 |
|
| 700 | 1 |
_aArens, William F. _6A758.1 |
|
| 740 | 0 | _aAdvertising. | |
| 942 |
_2lcc _cBOOK |
||
| 949 |
_aHF5804 _wlcc _i33729001477467 _mMAIN _p2500 _tSHORTLOAN _lSHORTLOAN |
||
| 949 |
_aHF5804 _wlcc _i33729000090204 _mMAIN _p2500 _tBOOK _lON-SHELF |
||