000 02272cam a22005534a 4500
999 _c216199
_d216199
001 14164718
003 OSt
005 20260122104332.0
008 051103s2006 nyua b 001 0 eng c
010 _a 2005032183
015 _aGBA634631
_2bnb
016 7 _a013432448
_2Uk
016 7 _a101275225
_2DNLM
020 _a080147258X
_qpbk. : alk. paper
020 _a9780801472589
_qpbk. : alk. paper
035 _a14164718
035 _a(OCoLC)62282088
040 _aNIC/DLC
_cUNZA
042 _apcc
050 0 0 _aRT42
_bBUR 2006
060 0 0 _a2006 E-899
060 1 0 _aWY 87
_bB952f 2006
082 0 0 _a610.73
_222
100 1 _aBuresh, Bernice,
_d1941-
245 1 0 _aFrom silence to voice :
_bwhat nurses know and must communicate to the public /
_cBernice Buresh and Suzanne Gordon ; foreword by Patricia Benner.
250 _a2nd ed.
260 _aIthaca :
_bILR Press/Cornell University Press,
_cc2006.
300 _axvi, 296 p. :
_bill. ;
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
440 4 _aThe culture and politics of health care work
504 _aIncludes bibliographical references (p. [279]-287) and index.
505 0 _aEnding the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.
650 0 _aNursing.
650 0 _aCommunication in nursing.
650 0 _aMass media.
650 0 _aPublic opinion.
650 0 _aNursing
_xSocial aspects.
650 1 2 _aNursing.
650 1 2 _aPublic Relations.
650 2 2 _aMass Media.
700 1 _aGordon, Suzanne,
_d1945-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip063/2005032183.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK