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| 005 | 20250407135617.0 | ||
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| 040 |
_aLC _cUNZA _dUNZA _eRDA |
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| 099 | _aTHESIS (MBA) MAS 2023 | ||
| 100 | _aMaselechi, Majorie | ||
| 245 |
_aA cross sectional mixed method study of brand design and consumer purchasing behaviour : _ba focus on Trade Kings Zambia / _cMajorie Maselechi |
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| 260 |
_aLusaka: _bThe University of Zambia, _c2023. |
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| 300 |
_axi, 101 pages: _billustrations. |
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| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aProduct design _xConsumer purchasing behavior |
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| 650 |
_aConsumer purchasing behaviour _xProduct design |
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| 942 | _cTHESIS | ||