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_c214185 _d214185 |
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| 005 | 20250129160300.0 | ||
| 008 | 250127b ||||| |||| 00| 0 eng d | ||
| 040 |
_aLC _cUNZA _dUNZA _eRDA |
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| 099 | _aTHESIS (MBA) MUS 2024 | ||
| 100 | _aMushili, Bruce | ||
| 245 |
_aAssessing the influence of packaging attributes on consumer buying behaviour : _ba case study of selected liquid milk producers / _cBruce Mushili. |
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| 260 |
_aLusaka: _bThe University of Zambia, _c2024. |
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| 300 |
_axv, 79 pages: _billustrations. |
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| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aPackaging _xEconomic aspects |
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| 650 | _aPackaging attributes | ||
| 650 |
_aBrand choice _xMilk products |
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| 942 | _cTHESIS | ||