| 000 | 00757 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c212002 _d212002 |
||
| 005 | 20231114150052.0 | ||
| 008 | 231019b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781544318141 | ||
| 040 |
_aLC _cUNZA _eRDA |
||
| 050 |
_aHF 5415.127 _bMOO 2019 |
||
| 100 |
_ade Mooij, Marieke _eauthor |
||
| 245 |
_aGlobal marketing & advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
||
| 250 | _aFifth edition. | ||
| 260 |
_aLondon : _bSAGE, _c2019. |
||
| 300 |
_axx, 488 pages : _billustrations. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aTarget marketing _xCross-Cultural Studies. |
||
| 650 |
_aAdvertising _xCross-Cultural Studies. |
||
| 650 |
_aConsumer habehavior _xCross-Cultural Studies. |
||
| 942 | _cBOOK | ||