| 000 | 00745 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c211203 _d211203 |
||
| 005 | 20230711123908.0 | ||
| 008 | 230621b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780195596717 | ||
| 040 |
_aLC _cUNZA _eRDA |
||
| 050 |
_aHF 5415.123 _bINT 2019. |
||
| 245 |
_aIntegrated marketing communication : _ba balanced approach / _cMaxwell Winchester, Peter Ling, Lara Stocchi [and 3 others]. |
||
| 260 |
_aDocklands : _bOxford University Press, _c2019. |
||
| 300 |
_axxvi, 441 pages : _billustrations. |
||
| 504 | _aIncludes index. | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aAdvertising campaigns. | ||
| 700 |
_aWinchester, Maxwell. _eauthor |
||
| 700 |
_aLing, Peter. _eauthor |
||
| 700 |
_aStocchi, Lara. _eauthor |
||
| 942 | _cBOOK | ||