| 000 | 00826nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c207346 _d207346 |
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| 005 | 20210716114846.0 | ||
| 022 | _a0275-6668 | ||
| 050 | _ahttps://www.emerald.com/insight/publication/issn/0275-6668/vol/42/iss/1 | ||
| 245 | _aJournal of Business Strategy | ||
| 260 | _aEmerald | ||
| 310 | _aQuarterly | ||
| 362 | _aVol,42 - No.1, 2021 | ||
| 520 | _aThis paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound marketing differs from traditional marketing by pulling customers to the firm, as opposed to reaching out through traditional advertising. | ||
| 650 | _2Change | ||
| 650 | _2Marketing | ||
| 650 | _2Technology | ||
| 856 | _uhttps://www.emerald.com/insight/publication/issn/0275-6668/vol/42/iss/1 | ||
| 942 | _cE-RESOURCE | ||