| 000 | 00833 a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c205774 _d205774 |
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| 005 | 20210928174029.0 | ||
| 008 | 210126b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470423479 | ||
| 040 |
_aLC _cUNZA _eRDA |
||
| 050 |
_aHF 5415.5 _bPEP 2011 |
||
| 100 |
_aPeppers, Don _eauthor |
||
| 245 |
_aManaging Customer Relationships : _ba strategic framework / _cDon Peppers and Martha Rogers |
||
| 250 | _aSecond edition | ||
| 260 |
_aNew Jersey : _bWiley, _c2011. |
||
| 300 |
_axv, 512 pages : _billustrations. |
||
| 504 | _aIncludes index. | ||
| 650 |
_aCustomer relations _xManagement |
||
| 650 | _aConsumers' preferences | ||
| 650 | _aRelationshsip marketing | ||
| 650 | _aMarketing information systems | ||
| 650 | _aInformation storage and retrieval systems-- maekting | ||
| 700 |
_aRogers,Martha _eauthor |
||
| 942 | _cBOOK | ||