| 000 | 00565nam a22001817a 4500 | ||
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| 999 |
_c204378 _d204378 |
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| 005 | 20200716141116.0 | ||
| 008 | 200716b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780470319925 | ||
| 040 |
_aDLC _cDLC |
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| 050 | _bHF 5415.123 DAH 2010 | ||
| 100 | _aMichael Dahlen | ||
| 245 |
_aMarketing communications : _bA brand narrative approach _cMichael Dahlen, Frederick Lange and Terry Smith |
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| 260 |
_a[London] _bJohn Wiley and sons _c2010 |
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| 300 | _a xxiv,584p. : ill. | ||
| 500 | _aIncludes index | ||
| 650 | _aCommunications in marketing | ||
| 942 | _cBOOK | ||