| 000 | 00645cam a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c112615 _d112615 |
||
| 005 | 20250317093223.0 | ||
| 008 | 081203n 000 0 eng u | ||
| 020 | _a0962141550 | ||
| 040 |
_aLC _cUNZA _eRDA |
||
| 050 |
_aHF 5837 _bADV 1993 |
||
| 245 |
_aAdvertising campaign planning : _bdeveloping an advertising-based marketing plan / _cJim Avery. |
||
| 260 |
_aChicago : _bCopy Workshop, _c1993. |
||
| 300 |
_a202 pages : _b illustrations. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 |
_aAdvertising campaigns _xPlanning. |
||
| 650 | _aAdvertising media planning. | ||
| 650 |
_aMarketing _xPlanning. |
||
| 942 | _cBOOK | ||