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1.
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Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].
by Davis, Harry L | Silk, Alvin J | Cook, Victor J | Institute of Management Sciences. College on Marketing. Institute of Management Sciences. College on Marketing. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1978Availability: No items available
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2.
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Product development : success through product and cycle-time excellence / Michael E. McGrath, Michael T. Anthony and Amram R. Shapiro
by McGrath, Michael E | Anthony, Michael T. jt.author [Anthony, Michael T. jt.author] | Shapiro, Amram R. jt. author [Shapiro, Amram R. jt. author]. Material type: Book; Format:
print
Publisher: Boston Butterworth-Heinemann, 1992Availability: No items available
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3.
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New products management / C. Merle Crawford
by Crawford, C. Merle Charles Merle 1924 Crawford, C. Merle Charles Merle 1924, Crawford, C. Merle Charles Merle 1924. Material type: Book; Format:
print
Publisher: Boston : Irwin, 1997Availability: No items available
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4.
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User experience in the age of sustainability : a practitioner?s blueprint / Kem-Laurin Kramer.
by Kramer, Kem-Laurin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2012Availability: Items available for loan: Main Library
[Call number: TS 171.4 KRA 2012]
(1).
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5.
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Product innovation and organization / [by] Jay W. Lorsch.
by Lorsch, Jay William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan, [c1965]Availability: No items available
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6.
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Platform ecosystems : aligning architecture, governance and strategy / Amrit Tiwana
by Tiwana, Amrit. Publisher: Asmterdam : Elsevier , 2014Availability: Items available for loan: Main Library
[Call number: HD 9696.63 TIW 2014]
(1).
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7.
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Prototyping for Designers : developing the best digital and physical products / Kathryn McElroy.
by McElroy ,Kathryn [author]. Publisher: Beijing : O'Reilly Media, 2017Availability: Items available for loan: Main Library
[Call number: TS 171.8 McE 2017]
(1).
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8.
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Storytelling in design : defining, designing, and selling multidevice products / Anna Dahlstrom
by Dahlstrom, Anna [author]. Publisher: Beijing : O'Reilly 2020Online access: Click here to access online Availability: Items available for loan: Main Library
[Call number: HD 53 DAH 2020]
(1).
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9.
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The lean product lifecycle : how to make products people want / Tendayi Viki; Craig Strong and Sonja Kresojevic.
by Viki, Tendayi [author] | Strong, Craig [author] | Kresojevic, Sonja [author]. Publisher: Harlow : Pearson Education Limited, 2018Availability: Items available for loan: Main Library
[Call number: TS 170 VIK 2018]
(11).
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