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1. Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.].

by Davis, Harry L | Silk, Alvin J | Cook, Victor J | Institute of Management Sciences. College on Marketing. Institute of Management Sciences. College on Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1978Availability: No items available

2. Product development : success through product and cycle-time excellence / Michael E. McGrath, Michael T. Anthony and Amram R. Shapiro

by McGrath, Michael E | Anthony, Michael T. jt.author [Anthony, Michael T. jt.author] | Shapiro, Amram R. jt. author [Shapiro, Amram R. jt. author].

Material type: book Book; Format: print Publisher: Boston Butterworth-Heinemann, 1992Availability: No items available

3. New products management / C. Merle Crawford

by Crawford, C. Merle Charles Merle 1924 Crawford, C. Merle Charles Merle 1924, Crawford, C. Merle Charles Merle 1924.

Material type: book Book; Format: print Publisher: Boston : Irwin, 1997Availability: No items available

4. User experience in the age of sustainability : a practitioner?s blueprint / Kem-Laurin Kramer.

by Kramer, Kem-Laurin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2012Availability: Items available for loan: Main Library [Call number: TS 171.4 KRA 2012] (1).

5. Product innovation and organization / [by] Jay W. Lorsch.

by Lorsch, Jay William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, [c1965]Availability: No items available

6. Platform ecosystems : aligning architecture, governance and strategy / Amrit Tiwana

by Tiwana, Amrit.

Publisher: Asmterdam : Elsevier , 2014Availability: Items available for loan: Main Library [Call number: HD 9696.63 TIW 2014] (1).

7. Prototyping for Designers : developing the best digital and physical products / Kathryn McElroy.

by McElroy ,Kathryn [author].

Publisher: Beijing : O'Reilly Media, 2017Availability: Items available for loan: Main Library [Call number: TS 171.8 McE 2017] (1).

8. Storytelling in design : defining, designing, and selling multidevice products / Anna Dahlstrom

by Dahlstrom, Anna [author].

Publisher: Beijing : O'Reilly 2020Online access: Click here to access online Availability: Items available for loan: Main Library [Call number: HD 53 DAH 2020] (1).

9. The lean product lifecycle : how to make products people want / Tendayi Viki; Craig Strong and Sonja Kresojevic.

by Viki, Tendayi [author] | Strong, Craig [author] | Kresojevic, Sonja [author].

Publisher: Harlow : Pearson Education Limited, 2018Availability: Items available for loan: Main Library [Call number: TS 170 VIK 2018] (11).