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1. Business marketing management: B2B/ Michael D.Hutt and Thomas W.Speh

by Hutt,Michael D | Speh,Thomas W.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason: Thomson, 2007Availability: Items available for loan: GSB Library [Call number: HF 5415.13 HUT 2007] (1).

2. Principles of Marketing/ Philip Kotler, Gary Armstrong and Anders Parment

by Kotler, Philip | Armstrong, Gary | Parment, Anders.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow: Pearson, 2012Availability: Items available for loan: GSB Library [Call number: HF 5415.13 KOT 2012] (1).

3. Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.

by Capon, Noel | Capon, Roy.

Edition: European ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wessex, 2009Availability: Items available for loan: Kitwe Library [Call number: HF 5415.13 CAP 2009] (8), Main Library [Call number: HF 5415.13 CAP 2009] (7).

4. Marketing management/ Philip Kotler and Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006Availability: Items available for loan: GSB Library [Call number: HF 5415 KOT 2006] (3), Main Library [Call number: HF 5415 KOT 2006] (16).

5. Marketing management : analysis, planning, and control / Philip Kotler.

by Kotler, Philip.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: Items available for loan: Main Library [Call number: HF5415.13] (1).

6. Consumer marketing ; language and concepts / R. G. A. Boland and R. M. Oxtoby.

by Boland, Robert G. A | Oxtoby, Richard Markham.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : English Universities Press, 1974Availability: No items available

7. Marketing / G.B. Giles.

by Giles, G. B. (George Bernard) Giles, G. B. (George Bernard).

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Plymouth [England] : Philadelphia : Plymouth [England] : Philadelphia : Macdonald and Evans ; Distributed exclusively by International Ideas, Macdonald and Evans ; Distributed exclusively by International Ideas, c1983Availability: No items available

8. Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy.

by Piercy, Nigel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Boston : London ; Boston : Allen & Unwin, 1985Availability: No items available

9. Essentials of marketing management / [by] Ross M. Trump [and others].

by Trump, Ross M.

Material type: book Book; Format: print Publisher: New York : Houghton Mifflin, [1966]Availability: No items available

10. Industrial marketing management and controls.

by Williams, L. A. (Leonard Ainslie), 1909- Williams, L. A. (Leonard Ainslie), 1909-, Williams, L. A. (Leonard Ainslie), 1909-.

Material type: book Book; Format: print Publisher: [London] : Longmans, [1967]Availability: No items available

11. Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.

by Abell, Derek F., 1938-, Abell, Derek F., 1938- | Hammond, John S., 1937-, Hammond, John S., 1937-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1979Availability: No items available

12. Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 4th ed.Material type: book Book; Format: print Publisher: New York : John Wiley, [1986]Availability: No items available

13. Industrial marketing management / Robert W. Haas.

by Haas, Robert W.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Kent Pub. Co., c1982Availability: No items available

14. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: No items available

15. Marketing: the management way [by] Arnold E. Weinstein.

by Weinstein, Arnold K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, Allen & Unwin, 1968Availability: No items available

16. Invention and innovation under alternative market structures : the case of natural resources / [by] Partha Dasgupta, Richard J. Gilbert and Joseph E. Stiglitz.

by Dasgupta, Partha | Gilbert, Richard J.

Material type: book Book; Format: print Publisher: Princeton, NJ : Princeton University, 1980Availability: No items available

17. Marketing management/ Philip Kotler and Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006Availability: No items available

18. The marketing of industrial products.

by Wilson, Aubrey.

Material type: book Book; Format: print Publisher: [London] : Hutchinson, [1968]Availability: No items available

19. Marketing industrial goods; edited by James Dening.

by Dening, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London, Business Publications, 1968Availability: No items available

20. A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.

by Tarpey, Lawrence X | Peter, J. Paul | Donnelly, James H.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business Publications, 1982Availability: No items available