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1.
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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.
by Abell, Derek F., 1938-, Abell, Derek F., 1938- | Hammond, John S., 1937-, Hammond, John S., 1937-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1979Availability: No items available
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2.
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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 4th ed.Material type: Book; Format:
print
Publisher: New York : John Wiley, [1986]Availability: No items available
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3.
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Strategic marketing management 1997-98 : Planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
by Fifield, Paul | Gilligan, Colin, jt. aut [Gilligan, Colin, jt. aut.]. Material type: Book; Format:
print
Publisher: Oxford : Butterworth-Heinemann, 1997Availability: No items available
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4.
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Cases in marketing management / Luiz Moutinho
by Moutinho, Luiz. Material type: Book; Format:
print
Publisher: Wokingham : Addison-Wesley, 1989Availability: No items available
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5.
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Marketing management: knowledge and skills/ by J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill, 2007Availability: Items available for loan: Main Library
[Call number: HF 5415.13 PET 2007]
(5).
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6.
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Marketing management : text and cases / by Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2002Availability: Items available for loan: Main Library
[Call number: HF 5415.13 .Q45 DOL 2002]
(1).
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7.
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Marketing Management:text and cases/ by Robert J.Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw Hill, 2001Availability: Items available for loan: Main Library
[Call number: HF 5415.13 DOL 2001]
(2).
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8.
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International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, 1994Availability: No items available
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9.
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Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.
by Swayne, Linda E | Ginter, Peter M. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Availability: No items available
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