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1. Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.

by Abell, Derek F., 1938-, Abell, Derek F., 1938- | Hammond, John S., 1937-, Hammond, John S., 1937-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1979Availability: No items available

2. Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 4th ed.Material type: book Book; Format: print Publisher: New York : John Wiley, [1986]Availability: No items available

3. Strategic marketing management 1997-98 : Planning and control, analysis and decision / Paul Fifield and Colin Gilligan.

by Fifield, Paul | Gilligan, Colin, jt. aut [Gilligan, Colin, jt. aut.].

Material type: book Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1997Availability: No items available

4. Cases in marketing management / Luiz Moutinho

by Moutinho, Luiz.

Material type: book Book; Format: print Publisher: Wokingham : Addison-Wesley, 1989Availability: No items available

5. Marketing management: knowledge and skills/ by J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 2007Availability: Items available for loan: Main Library [Call number: HF 5415.13 PET 2007] (5).

6. Marketing management : text and cases / by Robert J. Dolan.

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2002Availability: Items available for loan: Main Library [Call number: HF 5415.13 .Q45 DOL 2002] (1).

7. Marketing Management:text and cases/ by Robert J.Dolan.

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw Hill, 2001Availability: Items available for loan: Main Library [Call number: HF 5415.13 DOL 2001] (2).

8. International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.

by Doole, Isobel | Lowe, Robin, 1945-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London: Routledge, 1994Availability: No items available

9. Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.

by Swayne, Linda E | Ginter, Peter M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Availability: No items available