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1.
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Business marketing management: B2B/ Michael D.Hutt and Thomas W.Speh
by Hutt,Michael D | Speh,Thomas W. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason: Thomson, 2007Availability: Items available for loan: GSB Library
[Call number: HF 5415.13 HUT 2007]
(1).
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2.
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Principles of Marketing/ Philip Kotler, Gary Armstrong and Anders Parment
by Kotler, Philip | Armstrong, Gary | Parment, Anders. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow: Pearson, 2012Availability: Items available for loan: GSB Library
[Call number: HF 5415.13 KOT 2012]
(1).
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3.
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Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.
by Capon, Noel | Capon, Roy. Edition: European ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wessex, 2009Availability: Items available for loan: Kitwe Library
[Call number: HF 5415.13 CAP 2009]
(8), Main Library
[Call number: HF 5415.13 CAP 2009]
(7).
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4.
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Marketing: an introduction/ Rosalind Materson and David Pickton
by Masterson, Rosalind | Pickton, David. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles: Sage, 2014Online access: Download PDF 3rd edtion Availability: Items available for loan: Kitwe Library
[Call number: HF 5415 MAS 2014]
(1), Main Library
[Call number: HF 5415 MAS 2014]
(2).
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5.
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A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe.
by Blythe, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE, 2006Availability: Items available for loan: Kitwe Library
[Call number: HF 5415 BLY 2006]
(3).
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6.
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Essentials of marketing / Frances Brassington and Stephen Pettitt.
by Brassington, Frances Dr [author] | Pettitt, Stephen Dr [author]. Edition: Third edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Main Library
[Call number: HF 5415 BRA 2013]
(11).
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7.
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Strategic social marketing / Jeff French and Ross Gordon.
by French, Jeff | Gordon, Ross. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : SAGE, 2015Availability: Items available for loan: Kitwe Library
[Call number: HF 5414 FRE 2015]
(1).
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8.
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Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2015Availability: Items available for loan: Kitwe Library
[Call number: HF 5415.2 MAL 2015]
(1).
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9.
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Social media marketing : theories and applications / Stephen Dahl.
by Dahl, Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks : SAGE, 2015. Availability: Items available for loan: Kitwe Library
[Call number: HF 5415.1265 DAH 2015]
(1).
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10.
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Social marketing : changing behaviors for good / Nancy R. Lee and Philip Kotler.
by Kotler, Philip | Lee, Nancy R. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, 2016Availability: Items available for loan: Kitwe Library
[Call number: HF 5414 KOT 2016]
(1).
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11.
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : SAGE, 2011Availability: Items available for loan: Kitwe Library
[Call number: HF 5415.3 HAN 2011]
(1).
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12.
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How to get your paper published/ S.G. Fraser
by Fraser, S.G. Edition: Second editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kent: Anshan, 2015Availability: Items available for loan: Kitwe Library
[Call number: HF5718.3 FRA 2015]
(2).
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13.
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Global marketing/ Warren J. Keegan, Mark C. Green
by Keegan, Warren J | Green, Mark C. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: Pearson, 2015Availability: Items available for loan: Kitwe Library
[Call number: HF 1416 KEE 2015]
(21), Livingstone Library
[Call number: HF 1416 KEE 2015]
(8), Main Library
[Call number: HF 1416 KEE 2015]
(1).
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14.
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Transformation Lerning : small-scale farmers' learning processes about crop markets in Southern Zambia / by Emmy Hangoma Mbozi.
by Mbozi, Emmy Hangoma. Material type: Book; Format:
print
Publisher: Cornell.: Cornell university.: 2000Dissertation note: Thesis Ph.D--Cornell University, 2000 Availability: Items available for loan: Main Library
[Call number: THESIS PHD (EDU) MBO 2000]
(1).
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15.
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Small holder farmers access to markets: Case of indigenous Vegetables in Zambia/ Victoria Bwalya
by Bwalya, Victoria. Material type: Continuing resource; Format:
print
Publisher: Lusaka: University of Zambia: 2011Availability: Items available for loan: Main Library
[Call number: SPR (AGRIC) BWA 2011]
(1).
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16.
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Assessment of the Small Holder Market creation Project.:b Penelope Nkumbwa
by Nkumbwa, Penelope. Material type: Continuing resource; Format:
print
Publisher: Lusaka.: University of Zambia.: 2007Availability: Items available for loan: Main Library
[Call number: SPR (AGRIC) NKU 2007]
(1).
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17.
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Factors influencing small scale vegetable producers choice of marketing channels in Zambia: A case study of Mazabuka/ Lameck L Zimba
by Zimba, Lameck L. Material type: Continuing resource; Format:
print
Publisher: Lusaka.: University of Zambia.: 2013Availability: Items available for loan: Main Library
[Call number: SPR (AGRIC) ZIM 2013]
(1).
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18.
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Marketing board pricing and storage policy with particular reference to maize in Tanzania/ Peter Eliezer Temu
by Temu, Peter Eliezer. Material type: Book; Format:
print
Publisher: Ann Arbor, MI : University Microfilms International, 1978Dissertation note: Thesis (Ph.D.)--Stanford University, 1975. Availability: Items available for loan: Main Library
[Call number: THESIS PH.D (AGRIC) TEM 1978]
(1).
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19.
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Marketing Theory Material type: Continuing resource; Format:
print
Publisher: Sage Availability: Items available for loan: Main Library
[Call number: HF5410.M395]
(1).
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20.
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Knowledge Management for Sales and Marketing: a Practitioner's Guide/ byTom Young
by Young, Tom | Nick Milton. Edition: Material type: Continuing resource; Format:
print
Publisher: Oxford : Elsevier, c 2011. Availability: Items available for loan: Main Library
[Call number: HTTP://WWW.SCIENCEDIRECT.COM]
(1).
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