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1.
Promotion Management And Marketing Communications/ Terence A. shrimp

by Shrimp, Terence A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia: The Dryden Press, 1993Availability: No items available
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2.
Advertising strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco

by Fill, Chris | Hughes, Graham | De Francesco, Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Essex: Pearson Education Limited, 2013Availability: Items available for loan: Main Library [Call number: HF 5415 FILL 2013] (1).
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3.
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson, 2014Availability: Items available for loan: Main Library [Call number: HF 5415.126 TAP 2014] (1).
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