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1.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattbert, Gary Getz and jacquelyn S. Thomas

by Blattberg, Robert C | Getz, Gary | Thomas, Jacquelyn S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Havard Business School Press, 2001Availability: Items available for loan: Main Library [Call number: HF 5415.55 BLA 2001] (1).

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2.
Jeffrey Gitomer's little red book of sales answers.

by Gitomer, Jeffrey H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2006Availability: Items available for loan: Main Library [Call number: HF 5438.25 GIT 2006] (4).

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3.
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Assessment of customer retention at hostels board of management (hbom) for Longacres lodge in Lusaka, Zambia / Mirriam Nyasulu

by Nyasulu, Mirriam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2020Online access: Click here to access online Availability: Items available for reference: Main Library [Call number: THESIS (MBA) NYA 2020] (1).

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The effect of service quality on customer loyalty in suppermarkets at Mukuba mall in Kitwe : a case study of Shoprite and Game stores / Monica Mwewa.

by Mwewa, Monica.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka: The University of Zambia, 2023Availability: Items available for loan: Main Library [Call number: THESIS (MBA) MWE 2023] (1).

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