University of Zambia Library catalog › Results of search for 'su:"Communication in Marketing."'

Your search returned 17 results.

	1.	Advertising and promotion: an integrated marketing communications perspective /George E. Belch and Michael A. Belch by Belch, George E \| Belch, Michael A. Edition: 5th ed.Material type: Book; Format: print Publisher: Boston: McGraw-Hill, 2001Availability: Items available for loan: Main Library [Call number: HF 5823 BEL 2001 C.1] (1). Place hold Request article Add to your cart (remove)
	2.	Intergrated marketing communications : a holistic approach / Tony Yeshin by Yeshin, Tony \| Chartered Institute of Marketing. Material type: Book; Format: print Publisher: Oxford : Butterworth-Heinemann, 1998Availability: No items available Request article Add to your cart (remove)
	3.	IMC : using advsertising and promotion to build brands / Tom Duncan. by Duncan, Tom. Material type: Book; Format: print Publisher: Boston: McGraw-Hill, 2002Availability: Items available for loan: Main Library [Call number: HF 5415.13 DUN 2002] (2). Place hold Request article Add to your cart (remove)
	4.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina. by Shimp, Terence .A [author]. Edition: Sixth edition.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mason : Thompson Learning, 2003Availability: No items available Checked out (1). Place hold Request article Add to your cart (remove)
	5.	Promotion Management And Marketing Communications/ Terence A. shrimp by Shrimp, Terence A. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia: The Dryden Press, 1993Availability: No items available Request article Add to your cart (remove)
	6.	Advertising campaign strategy : a guide to marketing communication plans/ by Donald Parente by Donald Parente. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : ryden Press, 1996Availability: No items available Request article Add to your cart (remove)
	7.	Marketing Communications:From Fundamentals to Strategies/ Michael L. Rothschild. by Rothschild, Micahael L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lexington, Mass: DC Heath, 1987Availability: No items available Request article Add to your cart (remove)
	8.	Integrated marketing communications/ Don E. Schultz, Stanely I. Tannenbaum and Robert F. Lauterborn. by Schultz, Don E \| Tannenbaum, Stanley I \| Lauterborn, Robert F. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1993Availability: No items available Request article Add to your cart (remove)
	9.	The new marketing paradigm/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. by Schultz, Don E \| Tannenbaum, Stanley I \| Lauterborn, Robert F. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1994. Availability: Items available for loan: Main Library [Call number: HF 5415 SCH 1994] (1). Place hold Request article Add to your cart (remove)
	10.	Mass customization for personalised communication environments: integrating human factors/ Constantinos Mourlas and Panagiotis Germanakos by Mourlas, Constantinos \| Germanakos, Panagiotis. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Hershey, PA: Information Science Reference/IGI Global, 2010Availability: Items available for loan: Main Library [Call number: HF 5415.335 MOU 2010] (1). Place hold Request article Add to your cart (remove)
	11.	Marketing communications / John Egan. by Egan, John [author]. Edition: Second edition. Publisher: London : Sage Publications Ltd., 2015Availability: Items available for loan: Main Library [Call number: HF 5415.123 EGA 2015] (3). Place hold Request article Add to your cart (remove)
	12.	Marketing communications : brands, experiences and participation / Chris Fill. by Fill, Chris [author]. Edition: Sixth edition.Material type: Continuing resource; Format: print Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Main Library [Call number: HF 5415.123 FIL 2013] (2). Place hold Request article Add to your cart (remove)
	13.	No cover image available Integrated marketing communication/ David Pickton and Amanda Broderick Edition: 2nd. Ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Pearon Education ltd. 2005Availability: No items available In transit (1). Place hold Request article Add to your cart (remove)
	14.	Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh. by De Pelsmacker, Patrick [author] \| Geuens, Maggie [author] \| Van den Bergh [author]. Edition: Fifth edition. Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Main Library [Call number: HF 5415.123 DEP 2013] (1). Place hold Request article Add to your cart (remove)
	15.	Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others]. by Winchester, Maxwell [author] \| Ling, Peter [author] \| Stocchi, Lara [author]. Publisher: Docklands : Oxford University Press, 2019Availability: Items available for loan: Main Library [Call number: HF 5415.123 INT 2019] (1). Place hold Request article Add to your cart (remove)
	16.	Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull. by Fill, Chris [author] \| Turnbull, Sarah [author]. Edition: Seventh edition. Publisher: Harlow : Pearson Education Limited, 2016Availability: Items available for loan: Main Library [Call number: HF 5415.123 FIL 2016] (1). Place hold Request article Add to your cart (remove)
	17.	Strategic media decisions / by Marian Azzaro; with Dan Binder, Robb Clawson [and 3 others]. by Azzaro, Marian [author] \| Binder, Dan [author] \| Clawson, Robb [author]. Edition: Second edition. Publisher: Chicago, IL : The Copy Workshop, 2008Availability: Items available for loan: Main Library [Call number: HF 5415.123 STR 2008] (1). Place hold Request article Add to your cart (remove)