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Advertising and promotion : an integrated marketing communications appproach / Chris Hackley.

by Hackley, Chris.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2010Availability: Items available for loan: Kitwe Library [Call number: HF 5823 HAC 2010] (1).

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IMC : using advsertising and promotion to build brands / Tom Duncan.

by Duncan, Tom.

Material type: book Book; Format: print Publisher: Boston: McGraw-Hill, 2002Availability: Items available for loan: Main Library [Call number: HF 5415.13 DUN 2002] (2).

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