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Product management / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1997Availability: No items available

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2.
Essentials of Marketing : a global-management approach / E. Jerome McCarthy, Ph.D. Michigan State University and William D. Perreault, Jr; Ph.D. University of North Carolina

by McCarthy, Jerome E. Edward Jerome McCarthy [author] | Perreault, William D [author].

Edition: Sixth edition Publisher: Boston : E. Jerome McCarthy and Associates, 1994Availability: No items available

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