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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina.

by Shimp, Terence .A [author].

Edition: Sixth edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason : Thompson Learning, 2003Availability: No items available Checked out (1).

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2.
Advertising campaign strategy : a guide to marketing communication plans/ by Donald Parente

by Donald Parente.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : ryden Press, 1996Availability: No items available

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