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1.
IMC : using advsertising and promotion to build brands / Tom Duncan.

by Duncan, Tom.

Material type: book Book; Format: print Publisher: Boston: McGraw-Hill, 2002Availability: Items available for loan: Main Library [Call number: HF 5415.13 DUN 2002] (2).

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2.
Marketing Research / Donald R.Cooper, Pamela S. Schindler

by schindler, Pamela S | Schindler, Pamela S.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2006Availability: Items available for loan: Main Library [Call number: HF 5415.2 SCH 2006] (5).

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3.
Marketing management : text and cases / by Robert J. Dolan.

by Dolan, Robert J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, 2002Availability: Items available for loan: Main Library [Call number: HF 5415.13 .Q45 DOL 2002] (1).

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