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1. Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper : a report of the Bureau of Applied Social Research, Columbia University.

by Katz, Elihu, 1926-, Katz, Elihu, 1926- | Lazarsfeld, Paul Felix | Columbia University. Bureau of Applied Social Research. Columbia University. Bureau of Applied Social Research.

Material type: book Book; Format: print Publisher: New York : London : New York : London : Free Press ; Collier-Macmillan, Free Press ; Collier-Macmillan, [1965]Availability: No items available

2. The effects of mass communication.

by Klapper, Joseph T.

Material type: book Book; Format: print Publisher: New York : Free Press, [1969]Availability: No items available