|
1.
|
Business marketing management: B2B/ Michael D.Hutt and Thomas W.Speh
by Hutt,Michael D | Speh,Thomas W. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason: Thomson, 2007Availability: Items available for loan: GSB Library
[Call number: HF 5415.13 HUT 2007]
(1).
|
|
2.
|
Principles of Marketing/ Philip Kotler, Gary Armstrong and Anders Parment
by Kotler, Philip | Armstrong, Gary | Parment, Anders. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow: Pearson, 2012Availability: Items available for loan: GSB Library
[Call number: HF 5415.13 KOT 2012]
(1).
|
|
3.
|
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.
by Capon, Noel | Capon, Roy. Edition: European ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wessex, 2009Availability: Items available for loan: Kitwe Library
[Call number: HF 5415.13 CAP 2009]
(8), Main Library
[Call number: HF 5415.13 CAP 2009]
(7).
|
|
4.
|
Marketing management/ Philip Kotler and Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006Availability: Items available for loan: GSB Library
[Call number: HF 5415 KOT 2006]
(3), Main Library
[Call number: HF 5415 KOT 2006]
(16).
|
|
5.
|
Marketing management : analysis, planning, and control / Philip Kotler.
by Kotler, Philip. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: Items available for loan: Main Library
[Call number: HF5415.13]
(1).
|
|
6.
|
Consumer marketing ; language and concepts / R. G. A. Boland and R. M. Oxtoby.
by Boland, Robert G. A | Oxtoby, Richard Markham. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : English Universities Press, 1974Availability: No items available
|
|
7.
|
Marketing / G.B. Giles.
by Giles, G. B. (George Bernard) Giles, G. B. (George Bernard). Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Plymouth [England] : Philadelphia : Plymouth [England] : Philadelphia : Macdonald and Evans ; Distributed exclusively by International Ideas, Macdonald and Evans ; Distributed exclusively by International Ideas, c1983Availability: No items available
|
|
8.
|
Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy.
by Piercy, Nigel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Boston : London ; Boston : Allen & Unwin, 1985Availability: No items available
|
|
9.
|
Essentials of marketing management / [by] Ross M. Trump [and others].
by Trump, Ross M. Material type: Book; Format:
print
Publisher: New York : Houghton Mifflin, [1966]Availability: No items available
|
|
10.
|
Industrial marketing management and controls.
by Williams, L. A. (Leonard Ainslie), 1909- Williams, L. A. (Leonard Ainslie), 1909-, Williams, L. A. (Leonard Ainslie), 1909-. Material type: Book; Format:
print
Publisher: [London] : Longmans, [1967]Availability: No items available
|
|
11.
|
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.
by Abell, Derek F., 1938-, Abell, Derek F., 1938- | Hammond, John S., 1937-, Hammond, John S., 1937-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1979Availability: No items available
|
|
12.
|
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 4th ed.Material type: Book; Format:
print
Publisher: New York : John Wiley, [1986]Availability: No items available
|
|
13.
|
Industrial marketing management / Robert W. Haas.
by Haas, Robert W. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Kent Pub. Co., c1982Availability: No items available
|
|
14.
|
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: No items available
|
|
15.
|
Marketing: the management way [by] Arnold E. Weinstein.
by Weinstein, Arnold K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, Allen & Unwin, 1968Availability: No items available
|
|
16.
|
Invention and innovation under alternative market structures : the case of natural resources / [by] Partha Dasgupta, Richard J. Gilbert and Joseph E. Stiglitz.
by Dasgupta, Partha | Gilbert, Richard J. Material type: Book; Format:
print
Publisher: Princeton, NJ : Princeton University, 1980Availability: No items available
|
|
17.
|
Marketing management/ Philip Kotler and Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006Availability: No items available
|
|
18.
|
The marketing of industrial products.
by Wilson, Aubrey. Material type: Book; Format:
print
Publisher: [London] : Hutchinson, [1968]Availability: No items available
|
|
19.
|
Marketing industrial goods; edited by James Dening.
by Dening, James. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, Business Publications, 1968Availability: No items available
|
|
20.
|
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.
by Tarpey, Lawrence X | Peter, J. Paul | Donnelly, James H. Edition: Rev. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Plano, Tex. : Business Publications, 1982Availability: No items available
|