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1. Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Copy Workshop, 1993Availability: Items available for loan: Main Library [Call number: HF 5837 ADV 1993] (1).

2. Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.

by Surmanek, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2004Availability: Items available for loan: Main Library [Call number: HF 5826.5 SUR 2004] (1).