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1. Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by de Mooij, Marieke.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2010Availability: Items available for loan: Main Library [Call number: HF 5415.127 MOO 2010] (1).

2. Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.

by de Mooij, Marieke [author].

Edition: Fifth edition. Publisher: London : SAGE, 2019Availability: Items available for loan: Main Library [Call number: HF 5415.127 MOO 2019] (10).