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Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter Wills.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F | Wills, Peter.
Material type: materialTypeLabelBookPublisher: Harlow, England : Pearson, 2013Description: 477p.ISBN: 9780273724339.Subject(s): Marketing research
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
Academic reserves/Short loan 		HF 5415.2 MAL 2013 (Browse shelf) 1 Available 33729005016543

Includes bibliographical references and index.

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