University Of Zambia Online Public Access Catalogue
Promotional Strategy : Managing the marketing Communications process/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
By: Engel, James F.
Contributor(s): Warshaw, Martin R | Kinnear Thomas C.
Material type:
BookPublisher: Boston : Irwin, 1994Edition: 8th ed.Description: xv, 624p. : ill.ISBN: 0256155534.Subject(s): Marketing | Advertising | Marketing - Management
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Includes bibliographical references and index.
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