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Marketing concepts and strategies / Sally Dibb, Centre for Business in Society, Coventry University; Lyndon Simkin, Centre for Business in Society, Coventry University; William M. Pride, Mays Business School, Texas AM University, [and 1 other].

Contributor(s): Dibb, Sally [author] | Simkin, Lyndon [author] | Pride, William M [author].
Publisher: Andover, Hampshire : Cengage Learning, EMEA, 2019Edition: 8th edition.Description: xiv, 814 pages : illustrations.ISBN: 9781473760271.Subject(s): Marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415 MAR 2019 (Browse shelf) 1 Available 33729006986926

Includes index.

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