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Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer [and 1 more].

Contributor(s): Bendle, Neil T [author] | Farris, Paul W [author] | Pfeifer, Philip E [author].
Publisher: Harlow, England : Pearson, 2021Edition: Third edition.Description: xiv, 478 pages : illustrations.ISBN: 9781292360867.Subject(s): Marketing research | Marketing -- Mathematical models
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