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1. A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.

by Tarpey, Lawrence X | Peter, J. Paul | Donnelly, James H.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business Publications, 1982Availability: No items available

2. Marketing management: knowledge and skills/ by J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill, 2007Availability: Items available for loan: Main Library [Call number: HF 5415.13 PET 2007] (5).

3. Consumer behavior and marketing strategy.

by Peter, J. Paul | J. Paul Peter and Jerry C. Olson | Olson, Jerry C.

Edition: 2nd.Material type: book Book; Format: print Publisher: Homewood : Irwin, 1990Availability: No items available