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Advertising to children : new directions, new media / edited by Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter

Contributor(s): Blades, Mark. University of Sheffield, UK [editor.] | Oates, Caroline. University of Sheffeield, UK [Editor] | Blumberg, Fran. Fordham University, USA [Editor] | Gunter, Barrie. University of Leicester, UK.
Material type: materialTypeLabelBookPublisher: New York : Palgrave Macmillan, 2014Description: xi, 254 pages : 23 cm.ISBN: 9780230252028.Subject(s): Advertising and children | Television advertising and children | Advertising -- Psychological aspects
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Book Book Main Library
On Shelf 		HF 5415.32 ADV 2014 (Browse shelf) 1 Available 33729005597658

Includes bibliographical references and index

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