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1. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: No items available

2. Basic marketing.

by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome).

Material type: book Book; Format: print Availability: Items available for loan: Main Library [Call number: HP5415.13] (1).

3. Basic marketing : a global-managerial approach/ Stanley J. Shapiro, William D. Perreault and E. Jerome McCarthy

by Shapiro, Stanley J | Perreault, William D | McCarthy, E. Jerome.

Edition: 9th Canadian ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto, Ontario : McGraw-Hill, 1999Availability: No items available

4. Basic marketing: a global-managerial approach/ E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D.

Edition: 11th ed.Material type: serial Continuing resource; Format: print Publisher: Homewood, IL: Irwin, 1993Availability: No items available

5. Basic marketing: a marketing strategy planning approach/ William D. Perreault, Joseph Pl Cannon and E. Jerome McCarthy

by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill Irwin, 2009Availability: Items available for loan: Main Library [Call number: HF 5415.13 PER 2009] (1).

6. Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill Irwin, 2005Availability: Items available for loan: Main Library [Call number: HF 5415.13 PER 2005] (1).

7. Basic marketing : a management approach.

by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Material type: book Book; Format: print Publisher: 1984Availability: No items available

8. Basic marketing : a managerial approach.

by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome) | E. Jerome McCarthy | Perreault, Willam D.

Edition: 10th.Material type: book Book; Format: print Publisher: Boston : Irwin, 1990Availability: No items available