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1. Marketing research/ by David J. Luck, Ronald S. Rubin.

by Luck, David Johnston | Rubin, Ronald S.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey: Prentice-Hall, 1987Availability: No items available
2. Marketing Strategy/ O.C. Ferrell, George H. Lucas and David Luck.

by Ferrell, O.C | Lucas, H. George | Luck, David Johnston.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinati: South Western Publishing co., 1994Availability: No items available