University Of Zambia Online Public Access Catalogue
Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others].
Contributor(s): Winchester, Maxwell [author] | Ling, Peter [author] | Stocchi, Lara [author].
Publisher: Docklands : Oxford University Press, 2019Description: xxvi, 441 pages : illustrations.ISBN: 9780195596717.Subject(s): Communication in marketing | Advertising campaigns| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Main Library On Shelf | Non-fiction | HF 5415.123 INT 2019 (Browse shelf) | 1 | Available | 33729006982289 |
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