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1. Marketing / Charles W. Lamb, Jr, M.J. Neeley Professor of Marketing, M.J. Neeley School of Business, Texas Christian University; Joseph F. Hair, Alvin C. Copeland Endowed Chair of Franchising and Director, Entrepreneurship Institute Louisiana State University Jr. and Carl McDaniel.Chair, Department of Marketing, College of Business Administration, University of Texas at Arlington.

by Lamb, Charles W [author] | Hair, F.Joseph [author] | McDaniel, Carl [author].

Edition: Seventh edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Thomson south-western, 2004Availability: Items available for loan: Main Library [Call number: HF 5415 LAM 2004] (1).

2. Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ohio : South-Western College Publishing, 2000Availability: No items available