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Consumer behaviour : includes online buying trends / Dinesh Kumar, Formerly Associate Professor (Marketing) at Birla Institute of Management Technology (BIMTECH).

By: Kumar, Dinesh [author].
Publisher: New Delhi : Oxford University Press, 2015Description: xvi, 706 pages : illustrations.ISBN: 9780198095927.Subject(s): Consumer behavior | Electronic commerce
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Non-fiction HF 5415.32 KUM 2015 (Browse shelf) 1 Available 33729006982032

Includes bibliographical references and index.

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