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The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock.

By: Holloway, Robert J.
Contributor(s): Hancock, Robert Spencer.
Material type: materialTypeLabelBookSeries: The Wiley marketing series.Publisher: New York, Wiley [1974]Edition: 3d ed.ISBN: 047140716X.Subject(s): Marketing | ConsumersDDC classification: 658.8/008
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Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.

Includes bibliographical references.

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