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1.
Marketing research: within a changing information environment / by Joseph F. Hair, Robert P. Bush and David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill/Irwin, 2006Availability: Items available for loan: Main Library [Call number: HF 5415.2 HAI 2006] (1).

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2.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ohio : South-Western College Publishing, 2000Availability: No items available

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3.
A primer on partial least squares structural equation modeling (PLS-SEM) / Joseph F. Hair, Jr., [and three others].

by Hair, Joseph F.

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage, 2017Availability: No items available

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4.
A primer on partial least squares structural equation modeling (PLS-SEM) / Joseph F. Hair, Jr and 3 others

by Hair, Joseph F [author] | Hult, G. Thomas M [author] | Ringle, Christian M [author] | Sarstedt, Marko [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage, 2017Availability: Items available for loan: Main Library [Call number: QA 275 PRI 2017] (1).

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