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1.
Market-based management : strategies for growing customer value and profitability/ by Roger J. Best.

by Best, Roger J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J.: Pearson:Prentice Hall, 2005Availability: Items available for loan: Main Library [Call number: HF 5415.13 BES 2005] (1).

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2.
Consumer behaviour: implcations for marketing strategy/ Del I. Hawkins, Roger J. Best and Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago: IRWIN, 1995Availability: No items available

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3.
Market-based management: strateties for growing customer value and profitability/ Roger J. Best

by Best, Roger J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey: Prentice Hall, 2000Availability: No items available

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