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Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.

Contributor(s): Bass, Frank Myron, 1926-, Bass, Frank Myron, 1926- | King, Charles W | Pessemier, Edgar A., 1922-, Pessemier, Edgar A., 1922- | Krannert Graduate School of Industrial Administration.
Material type: materialTypeLabelBookPublisher: New York : Wiley, [1968]Subject(s): Marketing -- Management -- Mathematical models. -- Marketing -- Management -- Mathematical models. -- Marketing -- Management -- Mathematical models | Consumer behavior -- Mathematical models. -- Consumer behavior -- Mathematical modelsDDC classification: 658.8
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"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."

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