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Persuasion: theory and practice.

By: Andersen, Kenneth E.
Material type: materialTypeLabelBookPublisher: Boston: Allyn and Bacon 1978Edition: 2nd edition.Description: xi, 431p.: ill.ISBN: 0205060862.Subject(s): Persuasion (Psychology)
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First published in 1971.

Includes bibliographic references and index.

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