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1. Consumerism : search for the consumer interest / edited by David A. Aaker & George S. Day.

by Aaker, David A | Day, George S.

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c1978Availability: No items available

2. Marketing Research/ David A. Aaker, V. Kumar and George S. Day.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: John Wiley & Sons, 1997Availability: No items available