|
|
61.
|
Market-based management: strateties for growing customer value and profitability/ Roger J. Best
by Best, Roger J. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: Prentice Hall, 2000Availability: No items available
|
|
|
62.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Main Library
[Call number: HF 5415.13 KOT 2003]
(2).
|
|
|
63.
|
Basic marketing: a marketing strategy planning approach/ William D. Perreault, Joseph Pl Cannon and E. Jerome McCarthy
by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Irwin, 2009Availability: Items available for loan: Main Library
[Call number: HF 5415.13 PER 2009]
(1).
|
|
|
64.
|
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw-Hill Irwin, 2005Availability: Items available for loan: Main Library
[Call number: HF 5415.13 PER 2005]
(1).
|
|
|
65.
|
Marketing management/ Philip Kotler
by Kotler, Philip. Edition: The Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: Prentice Hall, 2000Availability: No items available
|
|
|
66.
|
Marketing for dummies/ by Alexander Hiam
by Hiam, Alexander. Material type:  Continuing resource; Format:
print
Publisher: Foster City: IDG Books Worldwide Inc, 1997Availability: No items available
|
|
|
67.
|
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ohio : South-Western College Publishing, 2000Availability: No items available
|
|
|
68.
|
Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
by Zwick, Detlev | Cayla, Julien. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Oxford, 2011Availability: Items available for loan: Main Library
[Call number: HF 5415 INS 2011]
(1).
|
|
|
69.
|
Marketing planning : principles into practice / Marian Burk Wood.
by Wood, Marian Burk. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Availability: Items available for loan: Main Library
[Call number: HF 5415.13 WOO 2004]
(1).
|
|
|
70.
|
A discussion about the application on of the marketing concept on non-profit organizations.
by Shachile, N. Mulimbwa. Material type: Book; Format:
print
Dissertation note: Thesis (M.A.)--Phillips University, 1979. Availability: Items available for loan: Main Library
[Call number: XX(52762.1)]
(1).
|
|
|
71.
|
Basic marketing : a managerial approach.
by McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome) | E. Jerome McCarthy | Perreault, Willam D. Edition: 10th.Material type: Book; Format:
print
Publisher: Boston : Irwin, 1990Availability: No items available
|
|
|
72.
|
Marketing ; concepts and strategy / [by] Martin L. Bell.
by Bell, Martin L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Melbourne : London ; Melbourne : Macmillan, 1966 [i.e. 1967]Availability: No items available
|
|
|
73.
|
The administration of marketing and selling.
by Whitehead, Harold, 1880-, Whitehead, Harold, 1880-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Pitman, 1967Availability: No items available
|
|
|
74.
|
Applications of the sciences in marketing management / edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
by Bass, Frank Myron, 1926-, Bass, Frank Myron, 1926- | King, Charles W | Pessemier, Edgar A., 1922-, Pessemier, Edgar A., 1922- | Krannert Graduate School of Industrial Administration. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, [1968]Availability: No items available
|
|
|
75.
|
The practical approach to marketing management.
by Morse, Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : London ; New York : McGraw-Hill, [c1967]Availability: No items available
|
|
|
76.
|
Foretagsstrategier : En jamforelse mellan strategival inom nagra svensk branscher.
by Nilsson, Goran. Material type: Book; Format:
print
Publisher: Lund : Gleerup, [1971]Availability: No items available
|
|
|
77.
|
Stakeholder marketing / |c Michelle Gledhill. Print
by Gledhill, Michelle. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : |b Butterworth-Heinemann, |c 2010Availability: Items available for loan: Kitwe Library
[Call number: HF 5415 GLE 2010]
(1).
|
|
|
78.
|
Marketing management / Philip Kotler, Northwestern University and Kevin Lane Keller, Dartmouth College.
by Kotler, Philip | Keller, Kevin Lane [author]. Edition: Twelfth edition. Publisher: Upper Saddle River : Pearson Education, Inc., 2006Availability: Items available for loan: Main Library
[Call number: HF 5415. 13 KOT 2006]
(2).
|
|
|
79.
|
Marketing David, Mercer
by Mercer, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Blackwell Publishers ltd. 1996Availability: Items available for loan: GSB Library
[Call number: HF5414 MER 1996]
(1).
|
|
|
80.
|
Principles of services marketing/ Adrian Palmer print
by Palmer, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London; McGraw-Hill 1994Availability: Items available for loan: GSB Library
[Call number: HF5415.13PAL 1994]
(1).
|
University Of Zambia Online Public Access Catalogue
