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41.
|
Marketing strategy and competitive Positioning/ by Graham J.Hooley.
by Hooley, Graham J | Saunders, John A | Piercy, Nigel F. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Prentice Hall, 1998Availability: No items available
|
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42.
|
International marketing strategy: Instructors manual/ Frank Bradley.
by Bradley, Frank. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Prentice Hall, 1991Availability: No items available
|
|
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43.
|
Strategic market planning/ Robert J. Hamper and L. Sue Baugh.
by Hamper, Robert J | Baugh, L. Sue. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood: NTC Business Books, 1990Availability: No items available
|
|
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44.
|
Marketing management : analysis, planning, and control / Philip Kotler.
by Kotler, Philip. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Availability: No items available
|
|
|
45.
|
A framework for marketing management/ by Philip Kotler and Kevin Lane Keller.
by Kotler, Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, New Jersey: Prentice Hall, 2007Availability: Items available for loan: Main Library
[Call number: HF 5415.13 KOT 2001]
(2).
|
|
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46.
|
Marketing strategies for competitive advantage/ by Dennis Adcock.
by Adcock, Dennis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester: John Wiley & sons, ltd, 1999Availability: No items available
|
|
|
47.
|
Market-based management : strategies for growing customer value and profitability/ by Roger J. Best.
by Best, Roger J. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J.: Pearson:Prentice Hall, 2005Availability: Items available for loan: Main Library
[Call number: HF 5415.13 BES 2005]
(1).
|
|
|
48.
|
Marketing management / by Philip Kotler
by Kotler, Philip | . Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Prince Hall International, 2000Availability: No items available
|
|
|
49.
|
International marketing: analysis and strategy/ by Sak Onkvisit and John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Macmillan Publishing Company, 1990Availability: No items available
|
|
|
50.
|
International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.
by Doole, Isobel | Lowe, Robin, 1945-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, 1994Availability: No items available
|
|
|
51.
|
Readings in strategic marketing : analysis, planning, and implementation / Barton A. Weitz and Robin Wensley.
by Wensley, Robin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dryden Press, c1988. Availability: Items available for loan: Main Library
[Call number: HF 5415.135 REA 1988]
(1).
|
|
|
52.
|
Global agricultural marketing management / S. Carter
by Carter, S. (Steve) | http://lccn.loc.gov/98142645. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Rome : Food and Agriculture Organization of the United Nations, 1997Availability: No items available
|
|
|
53.
|
Marketing research and information systems / I.M. Crawford.
by Crawford, I. M | Food and Agriculture Organization. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Rome : Food and Agriculture Organization of the United Nations, 1997Availability: No items available
|
|
|
54.
|
Basic marketing : a global-managerial approach/ Stanley J. Shapiro, William D. Perreault and E. Jerome McCarthy
by Shapiro, Stanley J | Perreault, William D | McCarthy, E. Jerome. Edition: 9th Canadian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Toronto, Ontario : McGraw-Hill, 1999Availability: No items available
|
|
|
55.
|
Marketing management/ Peter R. Dickson
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : The Dryden Press Harcourt Brace College Publishers, 1997Availability: No items available
|
|
|
56.
|
Marketing management: a strategic decision-making approach / John W. Mullins and Orville C. Walker
by Mullins, John W. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw Hill, 2010Availability: Items available for loan: Main Library
[Call number: HF 5415.13 MUL 2010]
(1).
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|
|
57.
|
Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.
by Swayne, Linda E | Ginter, Peter M. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Availability: No items available
|
|
|
58.
|
The virgin marketer / Noel Capon.
by Capon, Noel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Wessex, 2007Availability: Items available for loan: Main Library
[Call number: HF 5415.13 CAP 2007]
(4).
|
|
|
59.
|
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.
by Capon, Noel | Capon, Roy. Edition: European ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wessex, 2009Availability: No items available
|
|
|
60.
|
Basic marketing: a global-managerial approach/ E. Jerome McCarthy and William D. Perreault
by McCarthy, E. Jerome | Perreault, William D. Edition: 11th ed.Material type:  Continuing resource; Format:
print
Publisher: Homewood, IL: Irwin, 1993Availability: No items available
|
University Of Zambia Online Public Access Catalogue
