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41.
marketing research: applied insight / Daniel Nunan, David F Birks and Naresh K Malhotra.

by Nunan, daniel [author] | Birks, David F [author] | Malhotra, Naresh K [author].

Edition: Sixth edition. Publisher: Harlow : Pearson Education Limited, 2020Availability: Items available for loan: Main Library [Call number: HF 5415.2 NUN 2020] (10).

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42.
Key marketing metrics : the 50+ metrics every manager needs to know / Neil T. Bendle; Paul W. Farris; Phillip E. Pfeifer [and 1 more].

by Bendle, Neil T [author] | Farris, Paul W [author] | Pfeifer, Philip E [author].

Edition: Third edition. Publisher: Harlow, England : Pearson, 2021Availability: Items available for loan: Main Library [Call number: HF 5415.2 KEY 2021] (10).

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