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381.
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich

by Zagula, John | Tong, Richard.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, 2004Availability: Items available for loan: Main Library [Call number: HF 5415 ZAG 2004] (1).

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382.
Integrated marketing communications/ Don E. Schultz, Stanely I. Tannenbaum and Robert F. Lauterborn.

by Schultz, Don E | Tannenbaum, Stanley I | Lauterborn, Robert F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1993Availability: No items available

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383.
Marketing principles and best practices/ K. Douglas Hoffman... [et al.]

by Hoffman, K. Douglas.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason : Thomson, 2006Availability: Items available for loan: Main Library [Call number: HF 5415 MAR 2006] (8).

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384.
Strategic marketing management: meeting the global marketing challenge/ by Carol H. Anderson and Julian W. Vincze

by Anderson, Carol, H | I. Vincze, Julian W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Houghton Mafflin Company, 2000Availability: No items available

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385.
The new marketing paradigm/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

by Schultz, Don E | Tannenbaum, Stanley I | Lauterborn, Robert F.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1994. Availability: Items available for loan: Main Library [Call number: HF 5415 SCH 1994] (1).

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386.
No cover image available
Market-oriented farming: An overview/ David Kahan

by Kahan, David | | Food and Agriculture Organization.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Rome: Food and Agriculture Organization, 2013Availability: Items available for loan: Main Library [Call number: FAO S612.55 KAH 2013] (1).

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387.
Contemporary Canadian marketing cases/ H.F. MacKenzie

by MacKenzie, H. F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto, Ontario: Pearson Education Canada Inc., 2004Availability: Items available for loan: Main Library [Call number: HF 5415.12.C3 MAC 2004] (1).

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388.
Basic marketing : a global-managerial approach / Stanley J. Shapiro, PhD, Simon Fraser University; William D. Perreault, JR. PhD, University of North Carolina and E. Jerome McCarthy, PhD Michigan State University.

by Shapiro, Stanley J [author] | Perreault, William D [author] | McCarthy, E. Jerome [author].

Edition: Ninth Canadian edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto : McGraw-Hill, 1999Availability: Items available for loan: Main Library [Call number: HF 5415.13 SHA 1999] (1).

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389.
Marketing management/ Peter R. Dickson

by Dickson, Peter R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : The Dryden Press Harcourt Brace College Publishers, 1997Availability: No items available

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390.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattbert, Gary Getz and jacquelyn S. Thomas

by Blattberg, Robert C | Getz, Gary | Thomas, Jacquelyn S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Havard Business School Press, 2001Availability: Items available for loan: Main Library [Call number: HF 5415.55 BLA 2001] (1).

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391.
Contemporary marketing / by David L. Kurtz.

by Kurtz, David L.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Thomson South-Western, 2008Availability: Items available for loan: Main Library [Call number: HF 5415 KUR 2008] (1).

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392.
Marketing management: a strategic decision-making approach / John W. Mullins and Orville C. Walker

by Mullins, John W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw Hill, 2010Availability: Items available for loan: Main Library [Call number: HF 5415.13 MUL 2010] (1).

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393.
Marketing: an introduction/ Gary Armstrong and Philip Kotler

by Armstrong, Gary | Kotler, Philip.

Material type: serial Continuing resource; Format: print Publisher: Upper Saddle River, New Jersey: Pearson Education, 2003Online access: Electronic Access 13th edition Availability: Items available for loan: Main Library [Call number: HF 5415 ARM 2003] (1).

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394.
Principles of marketing / Philip Kotler, Gary Armstron, Veronica Wong [and 1 other].

by Kotler, Philip [author] | Armstrong, Gary.

Edition: Fifth European edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Pearson Prentice Hall, 2008Availability: Items available for loan: Main Library [Call number: HF 5415 KOT 2008] (17). Damaged (1). In transit (1).

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395.
Purple cow: transform your business by being remarkable / by Seth Godin.

by Godin, Seth [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Portfolio, 2003Availability: Items available for loan: Main Library [Call number: HF 5415 GOD 2003] (1).

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396.
Promotion: analysis, creativity, and strategy/ William P. Dommermuth

by Dommermuth, William P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass.: Kent Publishing 1984Availability: No items available

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397.
No cover image available
Foundations of marketing/ by William Pride and O.C. Ferrell.

by Pride, William M | Pride, William M | Ferrell, O. C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 2007Availability: Items available for loan: Main Library [Call number: HF 5415 PRI 2007] (2).

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398.
Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.

by Swayne, Linda E | Ginter, Peter M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Availability: No items available

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399.
Mass customization for personalised communication environments: integrating human factors/ Constantinos Mourlas and Panagiotis Germanakos

by Mourlas, Constantinos | Germanakos, Panagiotis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hershey, PA: Information Science Reference/IGI Global, 2010Availability: Items available for loan: Main Library [Call number: HF 5415.335 MOU 2010] (1).

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400.
No cover image available
The role of women in production and marketing of agricultural produce in Chibombo District: A case of Chinena village

by Kumwenda, Evans.

Material type: serial Continuing resource; Format: print Publisher: Lusaka: University of Zambia, 2004Availability: Items available for loan: Main Library [Call number: SPR EDU(GEO) KUM 2004] (1).

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