|
|
21.
|
The economics of labour markets and management / Tony Mallier and Tony Shafto.
by Mallier, Tony | Shafto, Tony, joint author [Shafto, Tony, joint author]. Material type:  Book; Format:
print
Publisher: London : Hutchinson, 1989Availability: No items available
|
|
|
22.
|
Strategic marketing management 1997-98 : Planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
by Fifield, Paul | Gilligan, Colin, jt. aut [Gilligan, Colin, jt. aut.]. Material type: Book; Format:
print
Publisher: Oxford : Butterworth-Heinemann, 1997Availability: No items available
|
|
|
23.
|
Cases in marketing management / Luiz Moutinho
by Moutinho, Luiz. Material type: Book; Format:
print
Publisher: Wokingham : Addison-Wesley, 1989Availability: No items available
|
|
|
24.
|
Global marketing managemet: cases and readings/ edited by Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett.
by Buzzell, Robert D | Quelch, John A | Bartlett, C. A. Edition: 3rd ed.Material type: Book; Format:
print
Publisher: Massachusetts: Addison- Wesley, 1995Availability: No items available
|
|
|
25.
|
Marketing management : a strategic approach / Harper W. Boyd jr. and Orville C. Walker jr.
by Boyd, Harper W | Walker, Orville C. jt. author [Walker, Orville C. jt. author]. Material type: Book; Format:
print
Publisher: Boston : IRWIN, 1990Availability: No items available
|
|
|
26.
|
IMC : using advsertising and promotion to build brands / Tom Duncan.
by Duncan, Tom. Material type: Book; Format:
print
Publisher: Boston: McGraw-Hill, 2002Availability: Items available for loan: Main Library
[Call number: HF 5415.13 DUN 2002]
(2).
|
|
|
27.
|
Managing marketing performance 2006-2007 / Helen Meek, et`al.
by Meek, Helen. Material type: Book; Format:
print
Publisher: Amsterdam : Elsevier, 2006Availability: Items available for loan: Main Library
[Call number: HF5415.13 MAN 2006]
(1).
|
|
|
28.
|
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Thomson south-western, 2004Availability: Items available for loan: Main Library
[Call number: HF 5415 LAM 2004]
(1).
|
|
|
29.
|
International marketing management / [by] James M. Livingstone.
by Livingstone, James M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: The NMacmillan Press, 1976Availability: No items available
|
|
|
30.
|
Promotional Strategy : Managing the marketing Communications process/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
by Engel, James F | Warshaw, Martin R | Kinnear Thomas C. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, 1994Availability: No items available
|
|
|
31.
|
Marketing management: knowledge and skills/ by J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill, 2007Availability: Items available for loan: Main Library
[Call number: HF 5415.13 PET 2007]
(5).
|
|
|
32.
|
Marketing management : text and cases / by Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2002Availability: Items available for loan: Main Library
[Call number: HF 5415.13 .Q45 DOL 2002]
(1).
|
|
|
33.
|
A framework for marketing management / by Philip Kotler.
by Kotler, Philip | Kotler, Philip. Marketing management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, New. Jersey: Prentice Hall, 2001Availability: Items available for loan: Main Library
[Call number: HF 5415.13 KOT 2001]
(2).
|
|
|
34.
|
Marketing strategy and management / by Michael J. Baker
by Baker, Michael J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Baskingstoke: Macmillan, 2007Availability: Items available for loan: Main Library
[Call number: HF 5415.13 BAK 1992]
(1).
|
|
|
35.
|
The essence of international marketing/ by Stanley J. Poliwoda.
by Poliwoda,Stanley J. Edition: 2nd. edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New york: Prentice Hall, 1993Availability: No items available
|
|
|
36.
|
New marketing strategies: evolving flexible processes to fit market circumstances/ byIan Chaston.
by Chaston, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage Publications, 1999Availability: No items available
|
|
|
37.
|
International Marketing Strategy/ by Frank Bradley
by Bradley, Frank. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Prentice Hall, 1991Availability: No items available
|
|
|
38.
|
The portable MBA in marketing/ by Alexander Hiam and Charles D. Schewe
by Hiam, Alexander | Schewe, Charles D. Edition: Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: John Wiley & Sons Inc, 1992Availability: No items available
|
|
|
39.
|
Marketing Management:text and cases/ by Robert J.Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston: McGraw Hill, 2001Availability: Items available for loan: Main Library
[Call number: HF 5415.13 DOL 2001]
(2).
|
|
|
40.
|
Marketing Strategy/ O.C. Ferrell, George H. Lucas and David Luck.
by Ferrell, O.C | Lucas, H. George | Luck, David Johnston. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinati: South Western Publishing co., 1994Availability: No items available
|
University Of Zambia Online Public Access Catalogue
