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601.
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Strategic media decisions / by Marian Azzaro; with Dan Binder, Robb Clawson [and 3 others].
by Azzaro, Marian [author] | Binder, Dan [author] | Clawson, Robb [author]. Edition: Second edition. Publisher: Chicago, IL : The Copy Workshop, 2008Availability: Items available for loan: Main Library
[Call number: HF 5415.123 STR 2008]
(1).
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602.
|
The Silk Road to International Marketing : profit and passion in global business / Tim Ambler and Chris Styles.
by Ambler, Tim [author] | STYLES, Chris [author]. Publisher: Harlow : Pearson Education Limited, 2000Availability: Items available for loan: Main Library
[Call number: HF 1416.6 AMB 2000]
(6).
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603.
|
Investigating the use of virtual reality technology on tourism and hospitality industry in Zambia : the case of Mosi-Oa Tunya National park in Livngstone / Chimuka Mboozi.
by Mboozi, Chimuka. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (MSC) MBO 2024.]
(1).
|
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604.
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Developing a marketing strategy model to enhance performance of micro, small and medium enterprises (MSMEs) in Zambia/ Scotch Musalela Ndhlovu.
by Ndhlovu, Scotch Musalela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (PhD) NDH 2024]
(1).
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605.
|
Enhancing sales volume through marketing strategies : a case of the Cropchem brand / Bertha Tembo.
by Tembo, Bertha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (MSC) TEM 2024]
(1).
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606.
|
An assessment of the adoption and usage of electronic commerce in the delivery of products and services by insurance companies in Zambia/ Jonas James Nyirenda.
by Nyirenda, Jonas James. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2023Availability: Items available for loan: Main Library
[Call number: THESIS (MSC) NYI 2023.]
(1).
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607.
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Investigating the role of knowledge management and internal marketing in enhancing organizational performance : a study of selected healthcare facilities in the United Arab Emirates / Malini Nair.
by Nair, Malini. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (PhD) NAI 2024.]
(1).
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608.
|
Evaluating effectiveness of grain marketing system in alleviating poverty in rural communities of Kaoma district / Farai Siamasonta Munoko
by Siamasonta, Farai Munoko. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) SIA 2024.]
(1).
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609.
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Factors influencing the adoption of e-marketing as a mode of marketing by SMEs in Zambia : a case of SMEs in the tourism industry / Mark Chicha.
by Chicha, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Online access: Click here to access online Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) CHI 2024]
(1).
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610.
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A study of the effectiveness of the marketing strategies used by the medical scheme service providers in Zambia : a case of Medlink services limited / Banji Muleya Mayiya.
by Mayiya, Banji Muleya. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2022Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) MAY 2022]
(1).
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611.
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Influence of marketing mix strategies on profitability : a case study of MSMEs in Lusaka district / Hildah Musonda Chime.
by Chime, Hildah Musonda. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2024Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) CHI 2024.]
(1).
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612.
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The effect of relationship marketing on the growth of Zambian banking industry: case study investrustbank PLC Lusaka branches/ Estella, Sakala.
by Sakala, Estella. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka. The University of Zambia, 2023Online access: Click here to access online Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) SAK 2023.]
(1).
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613.
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Remodelling a company's marketing strategy to increase revenue: a case of study Zambia Airports corporation limited/ Mwape Lungo.
by Lungo, Mwape. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of zambia, 2024Online access: Click here to access online Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) LUN 2024.]
(1).
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614.
|
The effect of service quality on customer loyalty in suppermarkets at Mukuba mall in Kitwe : a case study of Shoprite and Game stores / Monica Mwewa.
by Mwewa, Monica. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka: The University of Zambia, 2023Availability: Items available for loan: Main Library
[Call number: THESIS (MBA) MWE 2023]
(1).
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University Of Zambia Online Public Access Catalogue
