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561.
|
Journal of Business Strategy Material type: Book Publisher: Emerald Online access: Click here to access online Availability: No items available
|
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562.
|
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke de [author]. Edition: Fourth edition. Publisher: Los Angeles : SAGE Publications, Inc., 2014Availability: Items available for loan: Main Library
[Call number: HF 5415.127 MOO 2014]
(1).
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563.
|
The impact of e-marketing on tourism growth : the case of Zambia / Norbert Jay Marbin Tembo.
by Tembo, Norbert Jay Marbin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : University of Zambia, 2019Online access: Click here to access online Availability: Items available for reference: Main Library
[Call number: THESIS(MBA) TEM 2019.]
(1).
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564.
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Journal of Communication Management Material type: Book Publisher: Emerald Publishing Limited 2017Online access: Click here to access online Availability: Items available for loan: Main Library
[Call number: https://www.emerald.com/insight/publication/issn/1363-254X/vol/21/iss/2]
(2).
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565.
|
Marketing in a nutshell / Sheri Bridges, PH.D.
by Bridges, Sheri [author]. Edition: Second edition. Publisher: [Place of publication not identified] : [Publisher not identified], 2013Availability: Items available for loan: Main Library
[Call number: HF 5415.5 BRI 2013.]
(1).
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566.
|
Developing a records and information management model for oil marketing companies in Zambia / Sharon Malake.
by Malake, Sharon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2020Online access: Click here to access online Availability: Items available for reference: Main Library
[Call number: THESIS (MBA) MAL 2020]
(1).
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567.
|
Integrated marketing communication/ David Pickton and Amanda Broderick Edition: 2nd. Ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Pearon Education ltd. 2005Availability: No items available In transit (1).
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|
568.
|
Marketing David, Mercer
by Mercer, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Blackwell Publishers ltd. 1996Availability: Items available for loan: GSB Library
[Call number: HF5414 MER 1996]
(1).
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569.
|
Principles of services marketing/ Adrian Palmer print
by Palmer, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London; McGraw-Hill 1994Availability: Items available for loan: GSB Library
[Call number: HF5415.13PAL 1994]
(1).
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570.
|
Assessment of market participation and marketing channel choice of smallholder mixed bean producers in Zambia / Kennedy Chilimboyi.
by Chilimboyi, Kennedy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2021Online access: Click here to access online Availability: Items available for reference: Main Library
[Call number: THESIS (MSC) CHI 2021]
(1).
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571.
|
The influence of marketing strategies on growth and sustainability in the original equipment manufacturing industry / Nanyangwe Janet.
by Nanyangwe, Janet. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library
[Call number: THESIS (MBA) NAN 2021]
(1).
|
|
572.
|
Marketing David Mercer Book
by . Edition: 2nd editionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Blackwell Publishers 1996Availability: No items available
|
|
573.
|
Ma Yun's unorthodox innovation / by Kuaidao Hongqi and Feng Yulin ; translated by Zhang Baojum, Zhong Xiao, and Zhang Li.
by Kuaidao, Hongqi | Kuaidao, Hongqi [author] | Feng, Yulin [author] | Zhang, Baojum [translator] | Zhong, Xiao [translator] | Zhang, Li [translator]. Publisher: Beijin : China Intercontinental Press , 2013Availability: Items available for loan: Confucius Library
[Call number: HC 426 KUA 2013]
(2).
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|
574.
|
Enhancing the visibility and corporate image of Rusangu university through the utilisation of social media / Fitzgerald Muchindu.
by Muchindu, Fitzgerald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library
[Call number: THESIS (MSC) MUC 2021]
(1).
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|
575.
|
Marketing Research Process/ Len, Tiu Wright and Margaret Crimp Book
by Wright, Len Tiu | Crimp, Margaret. Edition: Third. Edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: Prentice Hall. 2000Availability: Items available for loan: GSB Library
[Call number: HF5415.2 WRI 2000.]
(1).
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|
576.
|
Agriculture expansion and marketing challenges among small-scale farmers : experiences from Mwekera agriculture camp / Hlupekile Ndhlovu.
by Ndhlovu, Hlupekile. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library
[Call number: THESIS (MSC) NDH 2021.]
(1).
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577.
|
Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel. Edition: Third edition. Publisher: Oxford : Oxford University press, 2013Availability: Items available for loan: Main Library
[Call number: HF 5415.2 BRA 2013]
(1).
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|
578.
|
Marketing concepts and strategies / Sally Dibb, Centre for Business in Society, Coventry University; Lyndon Simkin, Centre for Business in Society, Coventry University; William M. Pride, Mays Business School, Texas AM University, [and 1 other].
by Dibb, Sally [author] | Simkin, Lyndon [author] | Pride, William M [author]. Edition: 8th edition. Publisher: Andover, Hampshire : Cengage Learning, EMEA, 2019Availability: Items available for loan: Main Library
[Call number: HF 5415 MAR 2019]
(1).
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579.
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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh.
by De Pelsmacker, Patrick [author] | Geuens, Maggie [author] | Van den Bergh [author]. Edition: Fifth edition. Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Main Library
[Call number: HF 5415.123 DEP 2013]
(1).
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580.
|
Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others].
by Winchester, Maxwell [author] | Ling, Peter [author] | Stocchi, Lara [author]. Publisher: Docklands : Oxford University Press, 2019Availability: Items available for loan: Main Library
[Call number: HF 5415.123 INT 2019]
(1).
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