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561. Journal of Business Strategy

Material type: book Book Publisher: Emerald Online access: Click here to access online Availability: No items available

562. Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke de [author].

Edition: Fourth edition. Publisher: Los Angeles : SAGE Publications, Inc., 2014Availability: Items available for loan: Main Library [Call number: HF 5415.127 MOO 2014] (1).

563. The impact of e-marketing on tourism growth : the case of Zambia / Norbert Jay Marbin Tembo.

by Tembo, Norbert Jay Marbin.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : University of Zambia, 2019Online access: Click here to access online Availability: Items available for reference: Main Library [Call number: THESIS(MBA) TEM 2019.] (1).

564. Journal of Communication Management

Material type: book Book Publisher: Emerald Publishing Limited 2017Online access: Click here to access online Availability: Items available for loan: Main Library [Call number: https://www.emerald.com/insight/publication/issn/1363-254X/vol/21/iss/2] (2).

565. Marketing in a nutshell / Sheri Bridges, PH.D.

by Bridges, Sheri [author].

Edition: Second edition. Publisher: [Place of publication not identified] : [Publisher not identified], 2013Availability: Items available for loan: Main Library [Call number: HF 5415.5 BRI 2013.] (1).

566. Developing a records and information management model for oil marketing companies in Zambia / Sharon Malake.

by Malake, Sharon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2020Online access: Click here to access online Availability: Items available for reference: Main Library [Call number: THESIS (MBA) MAL 2020] (1).

567. Integrated marketing communication/ David Pickton and Amanda Broderick

Edition: 2nd. Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Pearon Education ltd. 2005Availability: No items available In transit (1).

568. Marketing David, Mercer

by Mercer, David.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Blackwell Publishers ltd. 1996Availability: Items available for loan: GSB Library [Call number: HF5414 MER 1996] (1).

569. Principles of services marketing/ Adrian Palmer print

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London; McGraw-Hill 1994Availability: Items available for loan: GSB Library [Call number: HF5415.13PAL 1994] (1).

570. Assessment of market participation and marketing channel choice of smallholder mixed bean producers in Zambia / Kennedy Chilimboyi.

by Chilimboyi, Kennedy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2021Online access: Click here to access online Availability: Items available for reference: Main Library [Call number: THESIS (MSC) CHI 2021] (1).

571. The influence of marketing strategies on growth and sustainability in the original equipment manufacturing industry / Nanyangwe Janet.

by Nanyangwe, Janet.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library [Call number: THESIS (MBA) NAN 2021] (1).

572. Marketing David Mercer Book

by .

Edition: 2nd editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Blackwell Publishers 1996Availability: No items available

573. Ma Yun's unorthodox innovation / by Kuaidao Hongqi and Feng Yulin ; translated by Zhang Baojum, Zhong Xiao, and Zhang Li.

by Kuaidao, Hongqi | Kuaidao, Hongqi [author] | Feng, Yulin [author] | Zhang, Baojum [translator] | Zhong, Xiao [translator] | Zhang, Li [translator].

Publisher: Beijin : China Intercontinental Press , 2013Availability: Items available for loan: Confucius Library [Call number: HC 426 KUA 2013] (2).

574. Enhancing the visibility and corporate image of Rusangu university through the utilisation of social media / Fitzgerald Muchindu.

by Muchindu, Fitzgerald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library [Call number: THESIS (MSC) MUC 2021] (1).

575. Marketing Research Process/ Len, Tiu Wright and Margaret Crimp Book

by Wright, Len Tiu | Crimp, Margaret.

Edition: Third. Edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York: Prentice Hall. 2000Availability: Items available for loan: GSB Library [Call number: HF5415.2 WRI 2000.] (1).

576. Agriculture expansion and marketing challenges among small-scale farmers : experiences from Mwekera agriculture camp / Hlupekile Ndhlovu.

by Ndhlovu, Hlupekile.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2021Availability: Items available for reference: Main Library [Call number: THESIS (MSC) NDH 2021.] (1).

577. Marketing research : tools & techniques / Nigel Bradley.

by Bradley, Nigel.

Edition: Third edition. Publisher: Oxford : Oxford University press, 2013Availability: Items available for loan: Main Library [Call number: HF 5415.2 BRA 2013] (1).

578. Marketing concepts and strategies / Sally Dibb, Centre for Business in Society, Coventry University; Lyndon Simkin, Centre for Business in Society, Coventry University; William M. Pride, Mays Business School, Texas AM University, [and 1 other].

by Dibb, Sally [author] | Simkin, Lyndon [author] | Pride, William M [author].

Edition: 8th edition. Publisher: Andover, Hampshire : Cengage Learning, EMEA, 2019Availability: Items available for loan: Main Library [Call number: HF 5415 MAR 2019] (1).

579. Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh.

by De Pelsmacker, Patrick [author] | Geuens, Maggie [author] | Van den Bergh [author].

Edition: Fifth edition. Publisher: Harlow : Pearson Education Limited, 2013Availability: Items available for loan: Main Library [Call number: HF 5415.123 DEP 2013] (1).

580. Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others].

by Winchester, Maxwell [author] | Ling, Peter [author] | Stocchi, Lara [author].

Publisher: Docklands : Oxford University Press, 2019Availability: Items available for loan: Main Library [Call number: HF 5415.123 INT 2019] (1).