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1.
Customer equity : building and managing relationships as valuable assets / Robert C. Blattbert, Gary Getz and jacquelyn S. Thomas

by Blattberg, Robert C | Getz, Gary | Thomas, Jacquelyn S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Havard Business School Press, 2001Availability: Items available for loan: Main Library [Call number: HF 5415.55 BLA 2001] (1).

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2.
Jeffrey Gitomer's little red book of sales answers.

by Gitomer, Jeffrey H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2006Availability: Items available for loan: Main Library [Call number: HF 5438.25 GIT 2006] (4).

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3.
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Security, loyalty, and science.

by Gellhorn, Walter, 1906-, Gellhorn, Walter, 1906-.

Material type: book Book; Format: print Publisher: Ithaca : New York Johnson Reprint CO, Ithaca : New York Johnson Reprint CO, Cornell University Press, 1950 ; [1965] 1950 ; [1965]Availability: No items available

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4.
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The organization man.

by Whyte, William Hollingsworth.

Material type: book Book; Format: print Publisher: [Harmondsworth] : Penguin Books, [1956]Availability: No items available

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5.
Exit, voice, and loyalty; responses to decline in firms, organizations, and states [by] Albert O. Hirschman.

by Hirschman, Albert O.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass., Harvard University Press, 1970Availability: No items available

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6.
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The torment of secrecy : the background and consequences of American security policies / Edward A. Shils.

by Shils, Edward Albert, 1911-, Shils, Edward Albert, 1911-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Melbourne : Heinemann, 1956Availability: No items available

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7.
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Assessment of customer retention at hostels board of management (hbom) for Longacres lodge in Lusaka, Zambia / Mirriam Nyasulu

by Nyasulu, Mirriam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka : The University of Zambia, 2020Online access: Click here to access online Availability: Items available for reference: Main Library [Call number: THESIS (MBA) NYA 2020] (1).

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8.
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An assessment of brand promotion on brand loyalty in the service sector: a case of NICO Insurance/ Charity M Kasonde.

by Kasonde, Charity. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka: The University of Zambia, 2023Availability: Items available for loan: Main Library [Call number: THESIS (MBA) KAS 2023.] (1).

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9.
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The effect of service quality on customer loyalty in suppermarkets at Mukuba mall in Kitwe : a case study of Shoprite and Game stores / Monica Mwewa.

by Mwewa, Monica.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lusaka: The University of Zambia, 2023Availability: Items available for loan: Main Library [Call number: THESIS (MBA) MWE 2023] (1).

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